I think a lot of catechetical programming is geared toward the theology geeks and old regulars. It centers on teaching doctrines or other aspects of the faith. But to draw in a wider audience, it needs to tell people how to solve real problems.
I’m not saying that catechesis isn’t important (except if it’s boring). I’m saying that often it’s not perceived as important by the average person in the parish. That’s because it’s not filling a need…
People are busy. If they don’t see a real value in your class, they won’t go. It doesn’t matter if it’s free. The currency they’re spending is time. They only have so much of it, and if you’re not giving them enough value, they’re not going to spend their time on you.
Here’s one example of what we’re talking about:
Imagine you’re looking over a list of upcoming catechetical offerings and trying to decide which to attend. Which course title sounds more appealing?
- Ending World Hunger, Poverty, and War with the Power of Faith
- Catholic Social Doctrine
Two courses that could have the exact same content — yet the first will be better attended because it promises to address real world problems that people encounter every day. The second one? The average person in the pew doesn’t even know what “Social Doctrine” is, let alone how it will help them.
People write what they know, and unfortunately many catechetical programs are written by theology geeks (I want that on my business card!) rather than people who are really interested in how the faith can work concretely in people’s lives to address their needs and questions.
If we expect people to give up something to attend our catechetical programs — and Marc is absolutely correct that, in today’s hectic world, time is a precious currency — than we need to demonstrate how our programs will benefit them. This isn’t something we can demonstrate during their time in our programs. It has to be part of the way we market catechesis and our programs.
If we want people to come, we have to demonstrate that it will be worth their while.
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