Today I offered a breakout session at the 2010 Diocesan Adult Enrichment Conference on school marketing in the internet era. The following are footnotes and suggestions for further readings for the attendees:
Books
- Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don’t, by Phil Cooke (you can also read my review of this book)
- The Cluetrain Manifesto, by Rick Levine et al (this dense book, written in 1999, was remarkably prescient about the impact the internet would have on business and society)
Web Sites and Articles
- One Minute School Website Check
- Catholic School Web Design
- 10 Highly Successful Social Media Habits for Nonprofits
- 13 Simple Ways of Increasing Your Facebook Likes
- Digital Storytelling: A Tutorial in 10 Easy Steps